Carlos Fontes was one of the participants in the Sport Accelerator Lab who represented the Fogo Regional Baseball and Softball Association in the third edition of the programme, which took place in Praia from June to December 2024.
"The Sport Accelerator Lab is a dynamic training programme that promotes the continuous growth of participants"Carlos said that he considered the strategic tools developed during the course to be essential for structuring his organisation.
Founded in 2020, the a Fogo Regional Baseball and Softball Association has stood out for promoting and developing these sports on the island of Fogo, Cape Verde. With a strategic vision geared towards the massification of sport, the organisation has created value through innovative activities and effective communication, growing in visibility and local participation.
During the programme, the Association strengthened its management, communication and marketing skills, boosting the expansion of baseball and softball on the island of Fogo. Increased visibility and the consolidation of its organisational structure allowed the organisation to be better prepared for future challenges with an innovative, results-oriented approach.
Expansion and Strategic Support
Since its creation, the Association has prioritised the expansion of baseball and softball in the region. To achieve this goal, it has focused on management, communication and marketing, promoting visibility campaigns that have resulted in audience growth in 100% and an increase of 50% interactions on social networks. Media coverage of the events grew by 200%This demonstrated the impact of the promotional activities carried out.
With a strong commitment to training, the Association has organised training and workshops aimed at athletes, coaches and managers. These initiatives not only promoted the development of technical skills but also strengthened the leadership and training of those involved. As a result, there has been a significant increase in the number of players on the national team, reinforcing the region's competitive potential.
The realisation of Baseball tournaments5 was one of the important milestones in the strategy to massify sport. These events provided moments of healthy competition and encouraged local participation. The doubling in the number of clubs and schools taking up the sport reflects the success of the communication campaigns and the effectiveness of promoting sport in the community.
The Association has managed to double the number of players, consolidating the process of massification of baseball and softball on the island of Fogo. The significant growth in the sport's visibility demonstrates the positive impact of the strategies implemented. The organisation remains committed to innovating and expanding sports in the region.
New Challenges and Future Prospects
With a strengthened organisational structure and notable achievements, the Fogo Regional Baseball and Softball Association now faces new challenges. The organisation plans to strengthen strategic partnerships and continue promoting local competitions, with the aim of consolidating the sport on the island and expanding its practice in Cape Verde.
Determined to continue on the path of growth, the Association is focused on innovation and continuous improvement, guaranteeing a promising future for baseball and softball in the region.
