How to Follow Up with Someone Who’s Not Getting Back to You

Leonardo Cunha

22 de fevereiro de 2025

Read also: https://www.linkedin.com/posts/leonardo-a-c-cunha_professionalcommunication-followup-networking-activity-7299016042192785409-06g1/?utm_source=share&utm_medium=member_android&rcm=ACoAAAXHYi4BcERPsG3_-BVTiFw-_ri4uCwn_P4

In today’s fast-paced professional environment, following up effectively is a critical skill. Whether you’re chasing a client for feedback, a colleague for input, or a connection for a potential opportunity, the art of the follow-up can make or break your success. However, what do you do when someone simply isn’t getting back to you? The Harvard Business Review (HBR) article, “How to Follow Up with Someone Who’s Not Getting Back to You” (2021), offers valuable insights into navigating this common yet frustrating scenario.

Understanding the Silence

The first step in addressing a lack of response is to understand the reasons behind it. As the HBR article highlights, silence often stems from factors such as overwhelming workloads, competing priorities, or even unintentional oversight (HBR, 2021). Rather than jumping to conclusions or assuming disinterest, it’s essential to approach the situation with empathy. Research by Goleman (1998) emphasises the importance of emotional intelligence in professional interactions, suggesting that understanding others’ perspectives can foster more productive communication.

Crafting a Thoughtful Follow-Up

When crafting a follow-up message, clarity and brevity are key. The HBR article recommends keeping your message concise while reiterating the value of your request. For instance, instead of simply asking, “Did you get my email?” you might say, “I wanted to follow up on my previous email regarding [specific topic], as your input is crucial to [specific outcome].” This approach not only demonstrates professionalism but also reinforces the importance of their response.

Additionally, timing plays a significant role. Sending a follow-up too soon can come across as pushy, while waiting too long may result in your request being forgotten. The HBR article suggests waiting at least a week before sending a polite reminder, depending on the urgency of the matter (HBR, 2021).

Leveraging Multiple Channels

If your email remains unanswered, consider leveraging alternative communication channels. For example, a brief message on LinkedIn or a polite phone call can sometimes yield better results. However, as the HBR article cautions, it’s important to avoid overstepping boundaries or appearing intrusive. Striking the right balance between persistence and respect is crucial.

The Power of Personalisation

Personalisation can significantly enhance the effectiveness of your follow-up. Referencing a previous conversation or highlighting a shared connection can make your message stand out. As Grant (2013) notes in his research on networking, personalised communication fosters trust and reciprocity, increasing the likelihood of a response.

Knowing When to Move On

Despite your best efforts, there may be times when a response simply isn’t forthcoming. In such cases, it’s important to know when to move on. The HBR article advises reflecting on whether the lack of response is a reflection of their priorities or a sign that your request may not align with their interests (HBR, 2021). As difficult as it may be, accepting this reality and redirecting your efforts can save time and energy.

Following up with someone who isn’t getting back to you requires a blend of patience, empathy, and strategic communication. By understanding the reasons behind their silence, crafting thoughtful messages, and leveraging multiple channels, you can increase your chances of eliciting a response. However, it’s equally important to recognise when to step back and focus your efforts elsewhere. As the HBR article aptly concludes, “Persistence is important, but so is knowing when to let go” (HBR, 2021).

References

Goleman, D. (1998). Working with Emotional Intelligence.

Bantam Books. Grant, A. (2013). Give and Take: Why Helping Others Drives Our Success. Penguin Books.

Harvard Business Review. (2021). How to Follow Up with Someone Who’s Not Getting Back to You. Retrieved from https://hbr.org/2021/01/how-to-follow-up-with-someone-whos-not-getting-back-to-you

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